Case Study – Land Rover Experience

Land Rover Experience Promo

We were asked by the advertising agency for Land Rover, Spark44, to shoot a promotional video for their 5 day off-road adventure package, Land Rover Adventure Travel Moab.

The brief from Land Rover was quite specific, in keeping with the quality and in-control feel that is the image that the Land Rover vehicles evoke. 

They required for quite specific angles and focal lengths shots on the vehicles to highlight Land Rover’s reputation for making “Go Anywhere” vehicles 

Fully prepared with all equipment and documentation for US customs, we landed in the US, we had just 3 days of filming, so no time to waste. 

When we arrived in the Moab in Utah, we immediately set out into the desert scouting for the perfect locations, we also took advantage of some opportunistic locations as we went as it’s not hard to find breathtaking landscapes around Moab.

Getting the best shots involved careful consideration of camera locations, some of which involved setting up in some awkward positions and waiting for the vehicles to get into view. 

Lighting is a big factor in getting great shots, choosing the right interior angles and using early morning or late evening natural light all helped to create that high quality imagery that Land Rover required.

All in all, a long 3 day shoot but extremely rewarding, everybody was very happy with the finished result.